Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings…

Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails…

Social media site creators like Mark Zuckerberg want you to believe their networks have everything you need to market your business, including built-in analytics and contest planning capabilities.…

Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet,…

  As of 2016, 49% of companies are using marketing automation software. This tells us two things: first, that those companies who do use marketing automation can still count it…

It's easy to get a Twitter chat going. You just let a bunch of your fans know when you'll be online and what the designated hashtag will be…

The phrase "the more, the merrier" may ring true for a birthday party celebration, but not for B2B leads. Having too many unqualified, incomplete or unrelated leads clutters…

Press releases aren't what they used to be. Marketers can't view them as a vehicle to "get picked up by the Wall Street Journal" and solicit coverage by other mainstream…

If you're a "glass half full" type person, you know the Google Answer Box represents a huge marketing opportunity for your business. If you tend to be a…

The fact that you're reading this blog right now is proof that long-form content is not just for magazine subscribers and book readers. Though the Internet is characterized…