Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with…

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find…

The Content Marketing Institute reports that "70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%)…

The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially…

A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel -- even better for getting leads and networking than Twitter and…

Never start a new marketing campaign without a dedicated landing page. Landing pages are an essential marketing tool that helps you "warm up" and convert readers into buyers. You…

Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer…

What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We've got all the answers for you in…

A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has…

Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content -- mostly…