Though content marketing is certainly here to stay, all digital marketers are aware that content marketing trends change over time – and they change fast! What worked a few years ago might not work today, and what you plan today might not generate results tomorrow. Companies that adopt content marketing for their brand achieve 6X greater conversion rates than those who have yet to begin leveraging it in their digital marketing strategy, and with good reason. Content marketing is all about creating valuable resources that target your dream clients, helping them and building a relationship with them. And once you’ve established that relationship, it’s easier to convert your leads into paying clients. Content marketing is cost-effective, too: it costs 62% less than outbound marketing, all while generating 300X more leads. But with so many forms of content out there, from videos to blog posts to eBooks, it’s hard to know where […]
SEO marketing and content go hand-in-hand when it comes to building a successful content marketing strategy. What is SEO marketing? Put plainly, it is any marketing you do in order to increase your search engine rankings and drive traffic to your site. But it requires a fine balance of writing for machines and writing for your prospective clients. On one hand, you have to create a technical structure for your content that satisfies search engine standards for ranking. On the other hand, content must be readable for your intended audience. If you want actual conversions, you have to consider your target marketing strategy, and write for your readers — your human readers. SEO marketing has to take all of these things into consideration, but there’s another important element that many marketers fail to plan for properly — the marketing sales funnel. You should be creating content for each stage of […]
As the old saying goes, content truly is king. What you say, how you say it, and where you say it is what will set you apart from your competitors, will engage your target audience, and draw your customers in. Although you hopefully already know good content is imperative, you may not have the time or resources to create it yourself. In this case, it may help to hire a content marketing consultant to help create content that generates quality leads. What Is a Content Marketing Consultant? A content marketing consultant is an individual hired to develop a content marketing strategy and create that content. Sometimes they may hire others to write blogs or edit photos, but they oversee the process and ensure your business projects a cohesive, targeted message. These consultants are experts at creating content that drives an action. They write blogs, make videos, create infographics, schedule social […]
Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine. Through content, a brand develops and bares its soul, influences and mobilizes its customer base, attracts and cements loyalty. Successful content not only connects brands with new prospects, but keeps the company at the forefront of existing customers’ minds and moves people from general awareness to purchase-ready. [clickToTweet tweet=”Successful #content connects #brands with new prospects & keeps the company top-of-mind with existing customers.” quote=”Successful content connects brands with new prospects & keeps the company top-of-mind with existing customers.” theme=”style3″] Of course, it’s not enough to sit down, write, and click “publish.” That stab-in-the-dark can only take you so far, even if you are consistent with your posting and genius in your topic curation. To generate profitable leads and see […]
There is so much marketing technology out there, it’s easy to lose your mind thinking about it. Yet, it is worth your while to invest in something — not just because everyone else is doing it and you’ll be more “competitive” that way, but because it will free up time and make your past, present and future content much more efficient. Efficiency means a greater return on your investment and better rapport with your audience. Who doesn’t want that? Here are eight ways we help our clients use the latest technology to market smarter.
Modern digital marketing strategies must include visual content to stay fresh and engaging. That’s not just the humble opinion of a bunch of digital marketing consultants. Check out these statistics cited by HubSpot: – Colored visuals increase people’s willingness to read a piece of content by 80%. – People only remember 10% of auditory information vs. 65% of visual information 3 days later. – Content with relevant images gets 94% more views than content without relevant images. – Infographics have 3x more “likes” and “shares” than any other type of content. – People follow directions 323% better with text and images. – Facebook posts with images receive 2.3x more engagement than those without images. – 88% of consumers have purchased a product they pinned. – 49% have purchased 5 or more products they’ve pinned. – Shopify users referred by Pinterest spend an average of $80 — twice that of Facebook referrals. [clickToTweet tweet=”Content with […]
Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our clients have been and will be using in the coming year. Overall, it seems like B2B content marketers are improving their game and getting on the right track. How Are B2B Marketers Approaching Content In 2017? 1. Over half have content calendars. Six out of 10 B2B content marketers have written, organized editorial calendars, with content planned out in advance. The most effective marketers have a documented content strategy and a written plan for success, so this comes as no surprise. Part of what our consultants do is help businesses get organized using the latest planning software so there is a clear path forward for the year, while leaving a little bit of flexibility […]
Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet, it may have been enough simply to have a blog and update it regularly. Today, at least 40 percent of businesses have their own blog. Beyond that, there are many more mediums to choose from — not just video, but live video, not to mention multiple photography-heavy sites like Pinterest and Instagram. To put it bluntly: in this competitive environment, it’s not enough to create great content; you have to know how to promote that content as well. Here are a few strategies our consultants may recommend for you, depending on your business goals, industry and target market. Influencer Marketing The nineties’ term for influencer marketing was “cross-promotional marketing,” but it’s all the same. The basic idea is that two entities trade exposure to their contact lists for mutual […]
The phrase “the more, the merrier” may ring true for a birthday party celebration, but not for B2B leads. Having too many unqualified, incomplete or unrelated leads clutters your sales prospecting and wastes time. You don’t want businesses knocking on your door with thousands of pointed questions, an air of skepticism and a trunkload of objections. You want prospects that have heard great things about your company, read up on all the benefits of what you’re offering and have cash in hand, eager to purchase. Thankfully, a variety of proven strategies and the latest technology makes finding the latter easier than ever. Want to learn how to generate leads for your B2B company using LinkedIn – without spending any money on ads? Register now for our free Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn: Check out these eight quality B2B lead generation ideas: 1. Switch […]
Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school decades ago, you wouldn’t want someone writing your copy who has been using the same old tactics and techniques since 1999. [Tweet “#8Ways your writing has fallen prey to #SEO copywriting myths.”] In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers: Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or […]