When you combine boundless enthusiasm and a passion for flying, you get my late Grandma Pat who was a pioneer in aviation for women. Pictured above in 1976 (left) with her best friend and racing partner, Marilyn Copeland, my Grandma Pat was known as Wichita’s first lady of aviation. She helped pave the way for female aviators around the globe – she served as President of the Ninety-Nines and was instrumental in helping to establish their headquarters. Pat was a corporate pilot for several years, served as an aviation safety counselor to the FAA, and was the driving force behind Wichita Aeronautical Historical Association. “She was a role model for [young pilots],” Loretta Gragg, the late director of the Ninety-Nines said. “I think Pat was an inspiration to everyone who came in contact with her.” Pat, like so many women before her, also had to overcome gender bias in the […]
Why bother with thought leadership? Is it necessary? My answer: 👉 If you want to be a leading force in your industry, yes. 👉 If you want to be known as one of the best and most reputable in your industry, yes. 👉 If you want to expand your reach and positive impact on the world, yes. 👉 If you want to create brand demand that grows organically over time, yes. 👉 If you want to encourage innovation and positive change in your industry, yes. 👉 If you want to create endless opportunities for growth and revenue, yes. The benefits of thought leadership are endless for companies and individuals. These customer testimonials are just a few examples of the transformative power thought leadership can have. If you want to see what thought leadership can do for you / your company, be sure to contact me here. If you have any colleagues […]
I didn’t know I was creating a “personal brand.” I was simply doing what was necessary if I wanted to write my own checks. Sink or swim. So I swam. Upstream, sideways, and sometimes backward, but as long as I kept swimming, I knew I’d make it. Show them you know your stuff. Show them you genuinely care. Show them your passion and ambition. Show them you can get results. Show them you are DIFFERENT. They will see it and they won’t have a choice but to believe you and hire you. Because you ARE the best. And they NEED you. 👆 That’s what I told myself 11 years ago when I was unknowingly building my “personal brand” and Mod Girl’s brand. You see, that’s really all building a personal brand is – showing the world what you’re made of, what you can do for them, and why you do […]
In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics: With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn counts executives from nearly all […]
LinkedIn is the social network where business gets done. The numbers speak for themselves: 80% of social media B2B leads can be attributed to this platform. And LinkedIn profile optimization can help you get even more qualified leads from the platform. By optimizing your LinkedIn profile, you can make it so more leads come to you, rather than having to do manual outreach. Being more efficient with your lead generation means reducing the amount of time you have to spend each day searching for new prospects — and frees up time for you to spend on direct revenue-generating activities. LinkedIn has deep search capabilities that many users either aren’t aware of or haven’t made full use of yet. With an SEO-friendly profile, you’ll show up in that search more often for your dream clients so they can contact you. Want even more leads from LinkedIn? Learn more about our customized […]
When it comes to B2B leads, LinkedIn is a goldmine. But if you truly want to grow your business, you need to find quality B2B leads – high-paying, dream clients who work with you month after month. LinkedIn is a great source for B2B lead generation because its users are there to network. Unlike other social media sites, where many members are online for fun, LinkedIn is a professional social network where people actively seek new clients, job opportunities, collaborations, and more. In fact, according to HubSpot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter! But how do you go about finding your dream clients amongst the 500+ million users? Kev Shares How Our LinkedIn Growth Program Helped Him Find Quality B2B Leads Over the years, I developed a proven LinkedIn lead generation strategy that allows you to tap into this platform of over 500 million potential leads and […]
I’ve said it before: Linkedin is the best way to generate leads for B2B businesses. At 500 million users and growing, it is the social media site that boasts the largest network of business professionals. But don’t just take my word for it: 79% of marketers agree that LinkedIn is an effective source for generating B2B leads. But which LinkedIn features should you use for the biggest impact? As with other social networking sites, there are a lot of available features that allow you to promote yourself and your business on the site. That said, with new updates being added to LinkedIn all the time, what worked last year won’t necessarily work this year. It’s important to continue to adjust your strategy as LinkedIn unveils new updates to make sure your efforts pay off. To start, check out my top 6 LinkedIn features that will help you grow your business […]
With over 500 million active members on LinkedIn, the professional social network can be a gold mine for B2B lead generation that turns into sales. The key to using LinkedIn to generate leads – without spending thousands of dollars on advertising – is to build a proven, repeatable process that attracts prospects and ultimately converts them. Want to learn my top lead generation marketing strategies on LinkedIn that are currently generating multiple dream leads per DAY for myself and my clients? Register for My Free, LIVE ‘5 – 8 Leads Per Day on LinkedIn’ Mod Masterclass! When you register for my free Lead Generation Masterclass at the link above, I’ll send you my LinkedIn Profile Optimization Checklist that will show you how to 10x your prospects by making simple tweaks. Many agencies struggle to find clients or end up working with clients who don’t fit their target market because they […]