Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]

From time to time, it’s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it’s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you’re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. We didn’t include “responsiveness” as a trend solely for the reason that it’s been a trend for a while now and we feel that all NEW web development should be responsive. Having a mobile friendly website that looks awesome across all devices (mobile, tablet, desktop, etc) is crucial for digital branding in 2015 and beyond. Please keep that […]