Though content marketing is certainly here to stay, all digital marketers are aware that content marketing trends change over time – and they change fast! What worked a few years ago might not work today, and what you plan today might not generate results tomorrow. Companies that adopt content marketing for their brand achieve 6X greater conversion rates than those who have yet to begin leveraging it in their digital marketing strategy, and with good reason. Content marketing is all about creating valuable resources that target your dream clients, helping them and building a relationship with them. And once you’ve established that relationship, it’s easier to convert your leads into paying clients. Content marketing is cost-effective, too: it costs 62% less than outbound marketing, all while generating 300X more leads. But with so many forms of content out there, from videos to blog posts to eBooks, it’s hard to know where […]
What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We’ve got all the answers for you in this week’s post! Want to learn how to generate leads for your B2B company using LinkedIn – without spending any money on ads? Register now for our free Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn: Mod Girl Marketing specializes in helping business professionals create a B2B content marketing plan that furthers business goals and yields ROI. Naturally, we’re closely following this important trend report from Marketing Profs and The Content Marketing Institute, as well as what B2B content marketing trends other industry thought leaders are predicting for the year. Top 8 B2B Content Marketing Trends: [Tweet “8 #B2B Content Marketing Trends to Consider #infographic”] Trend #1: Documented content marketing strategies It takes more than a few […]