As a healthcare professional, you’re busy focusing on your patients. But if you’re trying to scale your practice, you’re likely also trying to focus on digital marketing as well — and juggling both can be a demanding task. At Mod Girl Marketing, we hear from a lot of healthcare practices who want to do more with their website, social media presence, email marketing, and more, but simply don’t have the time. But they’re also not ready to hire a full-time marketing team. That’s where a digital marketing consultant comes in. With a digital marketing agency by your side, you get all the knowledge of a team of full-time marketing employees, without the expense or hassle of overseeing them. Find out why a digital marketing consultant can be the key to scaling your practice below. Ready to transform your healthcare practice? Discover how we helped one plastic surgeon increase her leads […]
Updated October 3, 2018 Determining how to market your business online is a difficult decision – and one that can have big (not to mention, expensive) consequences affecting your bottom line. Deciding between hiring a team of in-house marketers or hiring a marketing agency does not just come down to price, but maximum efficiency. Having worked with numerous clients over the years as the founder and CEO of my own marketing agency, Mod Girl Marketing, I’m familiar with the pros and cons of hiring a marketing agency over a team of in-house marketers. But don’t just take my word for it! I reached out to fellow marketers and business owners on LinkedIn to get their perspective as well. Check out what they had to say by clicking on the comments below: 8 Benefits of Hiring A Marketing Agency Over In-House Marketers Here are 8 benefits of hiring a marketing agency – […]
Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open rates can be frustrating, but the statistics show that it is worth the effort: – Three-quarters of companies agree that email offers “excellent” to “good” ROI – About 49% of businesses use some form of email automation – 86% of professionals prefer to use email when communicating for business purposes – Active email accounts are expected to hit 5.6 billion by 2019 A “good” open rate and click-through rate for your email marketing campaign is relative, of course. Below you’ll see some of the industry averages so you can compare how your emails are performing: Image Source Now that you have some idea of how you’re […]
On May 25, 2018 GDPR went into full effect – so what exactly does that mean for digital agencies? For starters, it means you are responsible for safeguarding the data of your audience, from potential leads who sign-up to get notified when you publish a new blog to your customers. As a digital agency owner, it’s important for you to make sure you’re fully compliant with all of the latest privacy and security requirements from around the world. The internet allows us to interact with anyone, but that means we have the responsibility to stay up-to-date with the compliance requirements beyond just our own country. Discover what GDPR means for digital agencies in this snippet of a live training video I hosted with compliance expert John “The Agile Monk” Fisher below. What GDPR Means for Digital Agencies The General Data Protection Regulation (GDPR) officially went into effect on Friday, May […]
Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.” Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers — and it doesn’t cost you another […]
Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That’s why one of the most common questions for digital consultants is: “Which marketing automation platform should our company invest in??” Simply searching the most “popular” companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue — which would be higher for more expensive platforms — or by number of customers — which would be higher for platforms targeted to large firms that need bulk licensing. [Tweet “Top 8 #MarketingAutomation Platforms Revealed. #8ways”] We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least […]
Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some […]
The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially over time. Stagnation happens to the best of us, but usually occurs when a company is not progressive enough about adapting to changes in search algorithms and evolving trends. Frankly, keeping up with the times is a BIG job! That’s why finding a dedicated SEO consultant can be the biggest asset to your digital marketing team. Yet, this industry in particular tends to attract a lot of fly-by-night type people who look for ways to deliver quick results, without doing a whole lot of work. Unlike other industries that have certifying bodies or industry standards, there is no such animal for SEO. It is up to “buyer beware” to recognize and avoid “black hat tactics” that hurt search engine placement and brand reputation […]
Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we’ve been using for years are still worthy of our marketing dollars — blogging, social media, and inbound marketing — for example. Yet, the way we look at these old methods may be a little different. – Effective blogging requires more than just paraphrasing the news of the day, throwing in a few keywords, and linking to another site; you’ll need to become a proven “thought leader” and answer people’s most pressing questions. – Social media will not just be a dumping grounds for blog posts, but a place where you look for prospects who are talking about your products or services and connect with them in real-time. – Linking will focus on seeking quality, branded citations, rather than just throwing your URL down in the comments section of a blog. Today, we discuss 8 SEO […]
It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true measure of social media success is what the experts call “engagement.” In other words: how many fans of your page are liking, commenting and sharing your social media content? The more people perform these activities, the more your brand will come up in their news feeds and the news feeds of their friends to extend your company’s reach. This is word-of-mouth advertising at its finest. We find this to be an ongoing challenge too — especially when you’re in a “dry” industry like insurance, parts manufacturing, finance or marketing where people may not be as excited about sharing your news as they would be on Starbucks’ page or […]