Press releases used to be the powerhouses of public relations firms — a way to fax timely, relevant information out to journalists. Nowadays, online publishing platforms like social media and blogs cut down on the supremacy of the press release. It’s now just one tool in a sea of educational channels available to the online marketer. Nevertheless, we think well-written press releases are important in targeting news audiences and leading them to sites where they can find more information about your offerings. Here are 8 tips for writing a killer press release that attracts attention — and results! 1. Agonize over the headline. The headline needs to grab a reader’s eyeballs and hang on for dear life until this helpless captive is compelled to click on the link to read your release. In an overstimulating environment, it’s easy to miss amazing news if the title doesn’t, in some way, pick […]