As a healthcare professional, you’re busy focusing on your patients. But if you’re trying to scale your practice, you’re likely also trying to focus on digital marketing as well — and juggling both can be a demanding task. At Mod Girl Marketing, we hear from a lot of healthcare practices who want to do more with their website, social media presence, email marketing, and more, but simply don’t have the time. But they’re also not ready to hire a full-time marketing team. That’s where a digital marketing consultant comes in. With a digital marketing agency by your side, you get all the knowledge of a team of full-time marketing employees, without the expense or hassle of overseeing them. Find out why a digital marketing consultant can be the key to scaling your practice below. Ready to transform your healthcare practice? Discover how we helped one plastic surgeon increase her leads […]

Thinking about a website redesign to kick off the New Year with a new face for your business? Consumers have confirmed the importance of a well-designed B2B website time and time again. In fact, 75% of website users admit to making a judgement about the company’s credibility based on their website design. Image Source Having a well-designed, mobile-friendly, easy to navigate website is a must for business owners today. Discover 8 common reasons why you might need a website redesign below. Is your website causing you to lose potential clients? Find out if you’re making some of these common website mistakes by taking our free quiz today. 8 Reasons Your B2B Website Needs a Redesign: 1. Your website isn’t as responsive as it could be. People have certain expectations when arriving at your site. They want to navigate from page to page instantaneously. They want to find the information they’re looking for at […]

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]

From time to time, it’s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it’s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you’re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. We didn’t include “responsiveness” as a trend solely for the reason that it’s been a trend for a while now and we feel that all NEW web development should be responsive. Having a mobile friendly website that looks awesome across all devices (mobile, tablet, desktop, etc) is crucial for digital branding in 2015 and beyond. Please keep that […]

A successful rebranding campaign requires more than a shiny new website or re-imagined logo. Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with problem-solving within the company to find gaps and missed opportunities where you can better connect with a target audience. When you have been down in the trenches for so long, sometimes it takes an outside opinion to help you see the light of day. We help brands big and small reinvent their image every day. To guide our clients, we look at some of the most successful rebranding campaigns to see what we can learn from them. 1. J. Crew: From unpopular to First Lady’s choice brand. It was a great break for J. Crew to acquire Millard Drexler, the man behind The Gap’s multi-billion-dollar empire, in 2003. The company […]

Did you know that roughly 60% of graphic designers are women? So why is it we never hear about them? Well, it seems the design aspect is just one piece of the web design pie. It’s a rarer bird to find a woman who excels in back-end programming, as well as arts. Only 3% of computer programmers are women. Of course one doesn’t need to be an expert computer programmer to design a website, but basic knowledge of coding (HMTL, CSS, PHP, etc) is a must. It may be a relatively male-dominated industry, but here are 8 female web designers that rock! 1. Kate Bingaman-Burt We love Kate’s playful hand-drawn illustrations and emphasis on typography. It’s no wonder the Museum of Modern Art, NY Times, Etsy, Target, Microsoft and VH-1 have all tapped her expertise. In addition to freelancing, Kate also teaches design at Portland State University. Follow Kate on Twitter: @katebingburt […]

Not every small business has a monolithic budget to work with. Yet, creating an attractive, user-friendly website is the equivalent of having a birth certificate — you simply MUST have one if you want to exist! For some businesses, the website will be a place for web searchers to find the store location, hours, and basic information. For others, it will be a way of capturing leads, converting sales, and maintaining an audience. No matter what stage of the game you’re at, be sure you aren’t making these top 8 web design mistakes! 1. Your website was not developed with “SEO” in mind.  Every good website begins with keyword research. There is no excuse for skipping this step with tools like the Google Keyword Tracker available for free! You want to find words and phrases related to what you do or sell that are low in competition, but high in […]