Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That’s why one of the most common questions for digital consultants is: “Which marketing automation platform should our company invest in??” Simply searching the most “popular” companies may not always be the best solution for SMBs because popularity is often gauged by sales revenue — which would be higher for more expensive platforms — or by number of customers — which would be higher for platforms targeted to large firms that need bulk licensing. [Tweet “Top 8 #MarketingAutomation Platforms Revealed. #8ways”] We really try to come up with customized solutions based on the individual needs of our clients instead of blanketed general advice since bigger companies are likely to have different needs than SMBs. However, you may find it helpful to at least […]