In the early days, it’s natural to question what you’re doing and wonder, “Is anyone even reading our blog at all? Why bother?” Understanding why your B2B business should have its own blog and what your goals are is essential to keep building your brand’s presence online. So if you don’t already have a blog, create it through any CMS (WordPress, for example), choose a reliable WordPress hosting provider and start blogging. However, don’t be fooled: B2B business blogging is about so much more than how many comments your blog receives. 8 Distinct Goals for B2B Blogging 1. Tell a story. Blogs are not like advertisements. Your audience is looking for a good story. They also want something that is interesting to look at, so all your posts should be highly visual if you want shares. A business blog is a great place to tell the story behind your products […]