Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold! Bloggers may be a dime a dozen these days, but finding true masters of the writing craft who also know a thing or two about marketing is quite another matter entirely. Truth be told, in the early months of founding my company, it took a lot of sorting, weeding and prospecting to find the right partners. What ultimately worked for me was looking for self-motivated people with entrepreneurial spirits who worked for themselves and had degrees in professional fields like business, marketing, teaching or journalism. They were people with a passion and a natural intellectual curiosity. They read the news every day. They had spent some […]
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing — which is down from 42% last year. Most marketers seem to think they are not completely ineffective — but rather, fall somewhere in the middle. As an experienced digital marketing firm, we’ve seen all manners of content — the good, the bad and the ugly. We’ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today’s post, we’ll take […]
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too. Mod Girl Marketing helps businesses take their content marketing further by incorporating search engine optimization and social media marketing into an overarching strategy that’ll get you to page one of the search engines. Still not convinced? Here are 8 reasons to hire an SEO content strategist. [clickToTweet tweet=”8 reasons you need an #SEO content strategist. ” quote=”8 reasons you need an SEO content strategist. ” theme=”style3″] 1. Expertise Content is the new SEO… but do you know how to do it? Content adds value, builds community, distributes information naturally, improves brand awareness, and goes viral, according to a recent Huffington Post article. Yet, “content […]
According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today’s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just “marketing.” It’s a valuable revenue stream. When we think of “publishers,” we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a “publisher” even if it is not considered to be one’s central business. If you were to ask Hubspot “what they do,” they would tell you they “create software for business marketing.” Yet, they also publish e-books […]
Content is central to most business online marketing strategies these days. But what good is having well-written, researched, appealing content if no one sees it? The whole purpose of social media is not only to be more accessible to consumers, but also to provide a platform for sharing all the relevant, insightful content you create. There is more to creating a social media following than simply cutting and pasting a link, however. In this article, we’ll cover all bases and provide the most relevant tips to promoting your content with social media. 1. Promote with Facebook 3 Steps To A Great Facebook Post 1. Find a good image. Facebook is a very visual site, so you’ve got to have an image that will capture people’s attention in a long humdrum list of other feed posts. You seek to entertain, pique curiosity, inform, or stir emotion. There are many places to […]
Marketing is a daunting task when you’re on a shoestring budget. According to Entrepreneur, you can calculate a reasonable advertising budget by taking 10-12% of your projected annual gross sales markup… and deduct your rent. One benchmark study found marketing expenditures as high as 25% among startups. The bulk of a startup’s marketing is spent on advertising, followed by press releases, trade shows and loyalty programs. Offline advertising is good at drumming up leads, but poor at converting sales. The landscape is very different online, which provides better bang for your buck. Here are 8 recommended marketing strategies for startups… 1. Business Branding Consultant Packages A package is one quick, easy way to get the marketing end of your news business going, while you focus on building your core company and clinching sales. We can set you up with a website, blog, social media sites and PPC ads. We can also help […]
1. Content focuses on depth and detail. Once upon a time, 200-word posts updated several times a week were sufficient to achieve authority and page rank. Slowly but surely, 400 or 500-word posts became the new standard. While super informative, relevant short pieces will always hold some value, the trend is migrating toward super posts that are 1,000 to 2,000 words in length. In time, our site’s “Top 8” theme might have to grow to list the “Top 50” or “Top 100” ideas. With print media fading away, today’s internet reader has grown more comfortable with reading longer pieces online and they are looking for video, images and as much relevant, useful information as they can get. Image Source: Search Engine Land 2. Content is becoming more diverse. In addition to your standard blog entry, you will be expected to increase your content strategy to include infographics, videos, e-books and original images. […]