Though content marketing is certainly here to stay, all digital marketers are aware that content marketing trends change over time – and they change fast! What worked a few years ago might not work today, and what you plan today might not generate results tomorrow. Companies that adopt content marketing for their brand achieve 6X greater conversion rates than those who have yet to begin leveraging it in their digital marketing strategy, and with good reason. Content marketing is all about creating valuable resources that target your dream clients, helping them and building a relationship with them. And once you’ve established that relationship, it’s easier to convert your leads into paying clients. Content marketing is cost-effective, too: it costs 62% less than outbound marketing, all while generating 300X more leads. But with so many forms of content out there, from videos to blog posts to eBooks, it’s hard to know where […]
The world of online marketing has come a long way since it began, and as a result, digital marketing trends change year-to-year as well. With new tools, evolving social media platforms, and changing client preferences, what worked last year will not necessarily work next year. To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly. [clickToTweet tweet=”To achieve the biggest impact, #marketers must stay current with the latest #digitalmarketing trends & adapt their strategies accordingly.” quote=”To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly.” theme=”style3″] Here at Mod Girl Marketing, we’ve been watching several trends set to grow even bigger in 2018. From live video to a new approach to SEO, we have begun experimenting with the following 5 digital marketing trends for ourselves and for our clients. In 2018, we […]