Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails deliver six times higher transaction rates than non-personalized emails. Furthermore, Aberdeen found that personalized emails improve conversion rates by 10 percent. The Direct Marketing Association (UK) goes so far as to say that segmented, targeted and personalized emails generate 58 percent of total business revenue! [clickToTweet tweet=”Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them” quote=”Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them” theme=”style3″] The value of personalized emails is clear, but 70 percent of businesses fall short, which goes to show it’s a lot harder to implement than one would think. At one time, “email personalization” just meant inserting your name into the email subject line and header. Next, smart shopping […]