Today I want to talk about something that every business owner finds precious, yet oftentimes scarce: our time. More specifically, time management for entrepreneurs. The question is: are you working hard or hardly working? It’s a common joke – but it’s something we as marketing entrepreneurs do need to consider. Just because you’re working hard 16 hours a day does not mean you’re doing the RIGHT work. I recently took a cruise to Alaska and Canada (with a stop in Seattle on the way), and while there had limited internet access – meaning I really had to manage my time effectively! Keep reading to learn more about the strategies I’ve learned when it comes to time management for entrepreneurs. And if you want even more tips like this, make sure to join my new, free Growth Talk series, where I send an email every Tuesday with valuable insights and tips that […]

Searching for motivation on your entrepreneurial journey? Follow me on Instagram for more motivational quotes for the digital marketer. No matter how long you’ve been an entrepreneur, there are always going to be days when you feel a bit stuck. I created Mod Girl Marketing nearly a decade ago, and I love what I do. Helping our clients thrive and coaching fellow agencies and entrepreneurs to help them achieve their goals is my passion, so it never feels like “work.” But of course, some days are more challenging than others. Just like you, sometimes I need a little extra motivation and inspiration. Especially when it’s a beautiful sunny day and relaxing by the pool with my dog sounds more appealing! So what do I do when those moments strike? I surround myself with fellow marketers who inspire me, revisit my goals to ensure the work I’m doing has a purpose, […]

In 2015, many entrepreneurs will outsource their digital branding strategies to professional agencies. The Content Factory estimates that the industry average is between $4,000 and $7,000 per month — although there are online marketing firms for all budgets. For instance, our team at Mod Girl Marketing has a wide range of packages that work for start-ups and corporate Fortune 500 companies looking to re-brand. “While the monthly fee for professional brand management might seem expensive, keeping up with new technologies, changes to social networks and mobile takes more vigilance that some business owners can cram into already-busy schedules,” the Miami Herald summarizes. They cite several business owners who say that it’s easier to target consumers and do something new every day with an outside marketing firm’s help. It’s also easier to keep brand messaging consistent across social media platforms and focus on a particular message that resonates with consumers. 1. Find a […]