This year has sent various curveballs into society. One of the biggest sparked by the pandemic that leads to tremendous downfalls in the workplace and many people’s careers. Many members were sent home from work without a specific return date. Yet oddly enough, the majority of those sent home commonly shocked the lives of women commonly referred to as the she-cession. Check out the infographic below for more insight about the she-cession and tips to navigating this change. Become a Mod Girl Marketing Blog Contributor If you’re interested in submitting a guest post for Mod Girl Marketing, contact us here.
The Super Bowl is the most highly anticipated advertising event of the year. Even if you don’t have the budget for a multi-million-dollar TV spot, your business can still learn a lot from what advertisers are doing during this high-profile event. Lesson 1: Exposure Is Expensive! Super Bowl 2012 attracted a whopping 111.3 million viewers, making it the “most-watched telecast of all time.” WOW! To have your product and your brand in front of that many people is going to cost you, though. Nielsen reports that the cost for a 30-second TV spot is creeping up toward $3.5 million. Lesson 2: Sometimes It’s Worth The Splurge. It’s not practical for small companies to take out a loan just to run a Super Bowl ad. However, for companies that gross millions or billions a year, the splurge on a well-thought ad could be worthwhile. Nielsen data suggests that ads running during last […]