While the craft of creating a good video ad is definitely a form of art, you might be surprised to know that there is a method to the madness. By now we’ve seen enough video marketing experiments and run enough tests to confidently conclude what works and what does not. Instead of keeping the formula to ourselves, we decided to share the 6 cardinal rules of creating winning videos so you can get a head start when creating video ads for your business. To illustrate the process, we will use examples from a fictitious business looking to create a fictitious promo video for a fictitious audience. The lesson, however, is anything but fiction. Step 1: Set a clear goal The first step in the creation process is setting an explicit goal. To avoid convoluting your message and confusing your viewers, it’s SUPER important that each video only has a single goal. […]