Many a marketer has gotten burned out on email marketing. We set up a certain newsletter template with the same sections, fonts and colors to make life easier. But over time, it starts to feel like plugging data into a formula, rather than creating something that is meaningful or interesting to others. Remember, variety is the spice of life! Newsletters don’t have to be so rigid and drab. Here are 8 ways to inject some life into the process. 1. Change the frequency. Weekly newsletters are a bit much, even if you have a killer brand like Disney or Apple. Just because you eat, sleep and breathe the company 24/7 doesn’t mean your customers do — or have to. A friendly reminder once a month is plenty. Some businesses even find that quarterly newsletters spark better engagement and lower unsubscribe rates. Whatever you decide, be sure to make your marketing […]