The Super Bowl is the most highly anticipated advertising event of the year. Even if you don’t have the budget for a multi-million-dollar TV spot, your business can still learn a lot from what advertisers are doing during this high-profile event. Lesson 1: Exposure Is Expensive! Super Bowl 2012 attracted a whopping 111.3 million viewers, making it the “most-watched telecast of all time.” WOW! To have your product and your brand in front of that many people is going to cost you, though. Nielsen reports that the cost for a 30-second TV spot is creeping up toward $3.5 million. Lesson 2: Sometimes It’s Worth The Splurge. It’s not practical for small companies to take out a loan just to run a Super Bowl ad. However, for companies that gross millions or billions a year, the splurge on a well-thought ad could be worthwhile. Nielsen data suggests that ads running during last […]
Christmas is right around the corner and before you know it, 2013 will officially be here! It will be a time for renewal for many businesses. We’ll assess our sales performance over the last year, review our analytics data, and check out the latest consumer trends to formulate our game plans for the coming quarter. Here are 8 social media statistics from 2012 that I found particularly interesting. (Hopefully you will too!) 1. Social media users spent 121.18 BILLION minutes using social media in July 2012. You can compare this figure to July of 2011, when social media users spent a total of 88.48 billion minutes. That’s a 37 percent increase! Today’s Facebook and Twitter user is much more engaged and willing to spend vast amounts of time in these portals. You can extend your reach further than before with the addition of the “Pages Feed,” which makes it easier […]