The world of online marketing has come a long way since it began, and as a result, digital marketing trends change year-to-year as well. With new tools, evolving social media platforms, and changing client preferences, what worked last year will not necessarily work next year. To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly. [clickToTweet tweet=”To achieve the biggest impact, #marketers must stay current with the latest #digitalmarketing trends & adapt their strategies accordingly.” quote=”To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly.” theme=”style3″] Here at Mod Girl Marketing, we’ve been watching several trends set to grow even bigger in 2018. From live video to a new approach to SEO, we have begun experimenting with the following 5 digital marketing trends for ourselves and for our clients. In 2018, we […]
The day after Halloween decorations were packed away, a full onslaught of Christmas candy, lights, inflatable lawn decorations, music and holiday product displays went up. Retailers mean business this holiday season. The National Retail Federation estimates that the average consumer plans to spend about $737.95 on gifts, holiday décor, greeting cards — up 2% from 2012. So how can you ramp up your online marketing efforts to compete? We’ve compiled eight key trends that will direct how you approach your holiday advertising in 2013. 1. Mobile site optimization matters. The Adobe Digital Index survey of 400 U.S. shoppers revealed that 35% of 18-to-34-year-olds will use their mobile devices to compare prices while shopping in stores this year. (That number is up from 22% last year). 2. Mobile apps make shopping easier. We’re likely to see an upswing in mobile apps this year, the Adobe survey confirms. Overall, just 36% of U.S. […]