The Super Bowl is the most highly anticipated advertising event of the year. Even if you don’t have the budget for a multi-million-dollar TV spot, your business can still learn a lot from what advertisers are doing during this high-profile event. Lesson 1: Exposure Is Expensive! Super Bowl 2012 attracted a whopping 111.3 million viewers, making it the “most-watched telecast of all time.” WOW! To have your product and your brand in front of that many people is going to cost you, though. Nielsen reports that the cost for a 30-second TV spot is creeping up toward $3.5 million. Lesson 2: Sometimes It’s Worth The Splurge. It’s not practical for small companies to take out a loan just to run a Super Bowl ad. However, for companies that gross millions or billions a year, the splurge on a well-thought ad could be worthwhile. Nielsen data suggests that ads running during last […]