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8 Reasons Your B2B Content Marketing is Failing
The Content Marketing Institute reports that "70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%)." In 2015, only 38% of B2B marketers rated...
Top 8 Traits To Look For In An SEO Specialist
The decision to hire an SEO expert is the easy part, especially when your website is not bringing in the level of traffic you want or growing exponentially over time. Stagnation happens to the best of us, but usually occurs when a company is not progressive enough...
8 Effective LinkedIn Strategies for B2B Marketing
A recent survey of nearly 2,000 B2B marketers found that LinkedIn is the most valuable marketing channel -- even better for getting leads and networking than Twitter and Facebook. The LinkedIn platform has a reputation as a place for professionals -- more so than the...
Top 8 Landing Page Builders For Marketers
Never start a new marketing campaign without a dedicated landing page. Landing pages are an essential marketing tool that helps you "warm up" and convert readers into buyers. You can create landing pages for downloads of reports, whitepapers, ebooks, newsletters and...
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8 Reasons Your Business Needs Sprout Social [Review]
Last year, we discussed the merits of HootSuite for social media marketers. While we do still use HootSuite and find value in their social media tools, we prefer to use Sprout Social for most of our needs. Here are eight reasons why Sprout Social is a MUST-HAVE for...
8 B2B Content Marketing Trends to Consider
What makes content appealing to business clients? Which tactics should you be using? How are successful content marketing strategies formed? We've got all the answers for you in this week's post! Want to learn how to generate leads for your B2B company using LinkedIn...
8 Ways Inbound Marketing Increases Revenue
A decade ago, marketers thought the best way to amass sales leads involved direct mailing campaigns, buying email lists, and paying for banner ads. Modern online marketing has evolved. We now know that it's not good enough to simply cast a wide net and bring as many...
8 Quick Ways To Generate Leads On Twitter
Twitter has 288 million active monthly users. Over a third of these users never post anything themselves, but use the social media site to consume content -- mostly on a mobile device. More than half of Twitter users retweet interesting posts. Twitter is secondary to...
