1. Content focuses on depth and detail. Once upon a time, 200-word posts updated several times a week were sufficient to achieve authority and page rank. Slowly but surely,…

If you're not careful, social media can gobble up every spare moment you have. Often when we market on Facebook or Twitter, we get the feeling that there…

Not every small business has a monolithic budget to work with. Yet, creating an attractive, user-friendly website is the equivalent of having a birth certificate -- you simply…

It's easy to feel like you're running around in circles when trying to market your small or medium-sized business. Having a comprehensive strategy that includes several different tasks…

The Super Bowl is the most highly anticipated advertising event of the year. Even if you don't have the budget for a multi-million-dollar TV spot, your business can…

On Tuesday morning, Facebook CEO Mark Zuckerberg announced that "Graph Search" is coming to the site. Here's what you need to know... 1. Graph Search Will Make It Easier…

Christmas is right around the corner and before you know it, 2013 will officially be here! It will be a time for renewal for many businesses. We'll assess…

Do you have marketing weariness yet? I've unsubscribed from so many mailing lists I forgot I was even on -- now that they have been arriving to my…

Black Friday is a day marketers dream about all year long. Shoppers are promised deep discounts as a reward for getting an early start on their Christmas Shopping.…

Many changes have been taking place in the Google boardrooms. Here are 8 ways this has changed EVERYTHING… 1. Search is more personal. Whether you’re reading an article…