In the early days, it's natural to question what you're doing and wonder, "Is anyone even reading our blog at all? Why bother?" Understanding why your B2B business…

We're not necessarily "outraged" or "offended" by GoDaddy's latest Super Bowl attempt -- but, as marketers, we do find it truly thought-provoking.  One has to wonder, "What were they…

Organic SEO is still a leading strategy for digital marketing in 2015. Many of the SEO techniques we've been using for years are still worthy of our marketing dollars --…

  Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company's articles, blogs, videos, interactive games, podcasts, or…

  During the 2013 holiday season, retailers saw a 39% increase in traffic to their sites from Facebook referrals. Furthermore, 65% of shoppers said they used social media websites for gift…

How to develop a social media strategy is one of the hottest topics on digital marketing blogs today. Now that there is no refuting social media's importance, business…

Many of the people we have helped in the past had the same situation: they had great marketing campaigns, but ailing social media sites. Businesses often view social media…

"Content is the new SEO" has been one of the resounding slogans guiding marketers in 2014. As you know, it's not just enough to churn out content --…

To an innocent bystander, Search Engine Optimization seems like a complex sort of wizardry that brings a website from virtual obscurity to the top page of Google results.…

According to a widely-cited Forrester Research report from 2008, most corporate blogs are "dull, drab, and don't stimulate conversation." Ouch! Furthermore, they found that two-thirds of corporate blogs hardly…