It’s a great time to make an investment in your website. Shoppers are estimated to spend $327 billion online in 2016 — a 62 percent increase in less than five years! This coming year, e-retail will make up 9 percent of total sales. According to Forrester Research, this large increase in spending is related to “online retailers improving their web sites and services.” Focus on zoom, color swatching, broad payment options and subscription plans make it easier for customers to buy on the web. Of course, eCommerce is just one reason to maintain a good website. For most businesses, a website is a central part of a comprehensive online marketing strategy. All social media, content, PPC, SEO and email marketing work direct traffic back to more information presented on the business website. As Greg Shugar explains it in Entrepreneur: “Building a beautifully designed, fully capable website is no longer a luxury…. It’s a […]