Black Friday is a day marketers dream about all year long. Shoppers are promised deep discounts as a reward for getting an early start on their Christmas Shopping. Retailers can then sleep easy at night for most of the holiday season, knowing that they’re “in the black” sooner – rather than later. One would think social media and Black Friday sales would be a match made in heaven. After all, what better way to find all the doorbuster sales than to hashtag #BlackFriday on Twitter, watch a few product demos on YouTube, or peruse your friend’s shopping activity on Facebook? It’s been exactly 1 week since Black Friday and the results are in… But alas, Black Friday 2012 was an EPIC FAIL. Here are 8 reasons why… 1.      The news headlines are driving home the notion that social media is useless in driving sales. Given the raw data from the […]