A successful rebranding campaign requires more than a shiny new website or re-imagined logo. Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with problem-solving within the company to find gaps and missed opportunities where you can better connect with a target audience. When you have been down in the trenches for so long, sometimes it takes an outside opinion to help you see the light of day. We help brands big and small reinvent their image every day. To guide our clients, we look at some of the most successful rebranding campaigns to see what we can learn from them. 1. J. Crew: From unpopular to First Lady’s choice brand. It was a great break for J. Crew to acquire Millard Drexler, the man behind The Gap’s multi-billion-dollar empire, in 2003. The company […]