It’s a great time to make an investment in your website. Shoppers are estimated to spend $327 billion online in 2016 — a 62 percent increase in less than five years! This coming year, e-retail will make up 9 percent of total sales. According to Forrester Research, this large increase in spending is related to “online retailers improving their web sites and services.” Focus on zoom, color swatching, broad payment options and subscription plans make it easier for customers to buy on the web. Of course, eCommerce is just one reason to maintain a good website. For most businesses, a website is a central part of a comprehensive online marketing strategy. All social media, content, PPC, SEO and email marketing work direct traffic back to more information presented on the business website. As Greg Shugar explains it in Entrepreneur: “Building a beautifully designed, fully capable website is no longer a luxury…. It’s a […]
From time to time, it’s a good idea to update your site to reflect modern web design trends. Internet users come to expect certain aesthetics, responsiveness and themes. If your website was created 10 years ago, it’s probably looking pretty dated now. Everyone has different preferences and you can never please every visitor, but these 8 design aesthetics should give you a few cutting edge ideas if you’re looking for something different. One thing you must never forget is that the user experience needs to be the most important factor in your overall design. We didn’t include “responsiveness” as a trend solely for the reason that it’s been a trend for a while now and we feel that all NEW web development should be responsive. Having a mobile friendly website that looks awesome across all devices (mobile, tablet, desktop, etc) is crucial for digital branding in 2015 and beyond. Please keep that […]