Thinking about a website redesign to kick off the New Year with a new face for your business? Consumers have confirmed the importance of a well-designed B2B website time and time again. In fact, 75% of website users admit to making a judgement about the company’s credibility based on their website design. Image Source Having a well-designed, mobile-friendly, easy to navigate website is a must for business owners today. Discover 8 common reasons why you might need a website redesign below. Is your website causing you to lose potential clients? Find out if you’re making some of these common website mistakes by taking our free quiz today. 8 Reasons Your B2B Website Needs a Redesign: 1. Your website isn’t as responsive as it could be. People have certain expectations when arriving at your site. They want to navigate from page to page instantaneously. They want to find the information they’re looking for at […]
It’s a great time to make an investment in your website. Shoppers are estimated to spend $327 billion online in 2016 — a 62 percent increase in less than five years! This coming year, e-retail will make up 9 percent of total sales. According to Forrester Research, this large increase in spending is related to “online retailers improving their web sites and services.” Focus on zoom, color swatching, broad payment options and subscription plans make it easier for customers to buy on the web. Of course, eCommerce is just one reason to maintain a good website. For most businesses, a website is a central part of a comprehensive online marketing strategy. All social media, content, PPC, SEO and email marketing work direct traffic back to more information presented on the business website. As Greg Shugar explains it in Entrepreneur: “Building a beautifully designed, fully capable website is no longer a luxury…. It’s a […]