by Mandy McEwen | Nov 17, 2016 | Blogging
For a writer, nothing’s worse than getting hung up on a blank slab of paper — staring at that blinking cursor, lacking fruitful words to share. Inertia. For a business, nothing’s worse than churning out a stream of superfluous content that has no...
by Mandy McEwen | Aug 13, 2015 | Content Marketing
Clients often ask me, “How in the world did you find your team of writers?” Mod Girl Marketing has had the same solid, effective gang of content marketers for the better part of a decade. In this industry, that achievement is a nugget of pure gold!...
by Mandy McEwen | Jul 2, 2015 | Blogging, Content Marketing
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers...
by Mandy McEwen | Feb 12, 2015 | Blogging
In the early days, it’s natural to question what you’re doing and wonder, “Is anyone even reading our blog at all? Why bother?” Understanding why your B2B business should have its own blog and what your goals are is essential to keep building...
by Mandy McEwen | Sep 25, 2014 | Blogging, Content Marketing
According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to...
