It’s not always easy coming up with new and interesting blog post topics. And, when it’s your job to churn out fresh, new content on a regular basis, it’s easy to get writers’ block. Fortunately, there are some exercises that you can do that can help get your wheels turning. […]

For a writer, nothing’s worse than getting hung up on a blank slab of paper — staring at that blinking cursor, lacking fruitful words to share. Inertia. For a business, nothing’s worse than churning out a stream of superfluous content that has no real purpose for its intended reader. Quantity. […]

Content creation is critical to any organization looking to thrive online. Our consultants find that mistakes are often made when content producers are in a rush or lack experience in marketing. We are fortunate to have a team of writers trained in SEO and marketing best practices, as well as journalism, so […]

The fact that you’re reading this blog right now is proof that long-form content is not just for magazine subscribers and book readers. Though the Internet is characterized by a bombardment of messages, fast-loading pages and frenetic click-throughs, there is still a rightful place for longer pieces of content spanning […]

Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / […]

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school decades ago, you wouldn’t want someone writing your copy who has been using […]

The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing […]

In the early days, it’s natural to question what you’re doing and wonder, “Is anyone even reading our blog at all? Why bother?” Understanding why your B2B business should have its own blog and what your goals are is essential to keep building your brand’s presence online. Don’t be fooled: […]

  Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company’s articles, blogs, videos, interactive games, podcasts, or infographics happen to “go viral,” it can mean thousands of new visitors to your website and a corresponding increase in sales. People […]

According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the […]