It’s not always easy coming up with new and interesting blog post topics. And, when it’s your job to churn out fresh, new content on a regular basis, it’s easy to get writers’ block. Fortunately, there are some exercises that you can do that can help get your wheels turning. Brainstorming sessions among your team can be highly productive — if done correctly. It can be dangerous walking into a brainstorming session without a plan. To get the creative juices flowing, here are a few ways to liven up your brainstorming sessions and improve your team’s output of ideas. If you need help streamlining your blog writing process, download our step by step guide for Better Blogs in Less Time. 1. Associative Brainstorming If you are stuck in a rut, associative brainstorming can help you and your team create some really interesting blog post ideas. To begin, have a few […]

For a writer, nothing’s worse than getting hung up on a blank slab of paper — staring at that blinking cursor, lacking fruitful words to share. Inertia. For a business, nothing’s worse than churning out a stream of superfluous content that has no real purpose for its intended reader. Quantity. Fortunately, there are many approaches to brainstorming excellent blog topics that your readers will find insightful. We’ve found that a simple comment, testimonial, email from a friend, or conversation we’ve had can be the “magic bean” for our best articles. Consider these eight methods of topic curation to burn the fires of inspiration.

Content creation is critical to any organization looking to thrive online. Our consultants find that mistakes are often made when content producers are in a rush or lack experience in marketing. We are fortunate to have a team of writers trained in SEO and marketing best practices, as well as journalism, so we have the best of all worlds! Part of the work we do is to help healthcare, tech and B2B industries tackle the finer points of content marketing to give their writing a larger reach. Not only will they attract greater search engine visibility that way, but they will gain more profitable leads and forge better relationships with existing customers as well. Here are eight steps to take once you have written a new blog post that will help you “make the magic happen” and drive results for your business… 8 Ways To Reach More People With Your Next Blog 1. […]

The fact that you’re reading this blog right now is proof that long-form content is not just for magazine subscribers and book readers. Though the Internet is characterized by a bombardment of messages, fast-loading pages and frenetic click-throughs, there is still a rightful place for longer pieces of content spanning 1,500 words or more. Long-form articles, blogs, whitepapers, eBooks and newsletters promise readers everything they need to know on a given topic all in one convenient place. Anyone can spew out a piddly 400 words of generalized garbage, but it takes a more skilled writer with a love for research and a better understanding of the topic to churn out thousands of words on a given subject. Of course, paying someone to spend the time and energy writing a really, really, really long piece of content naturally costs more. You may be wondering: “Is it truly worth the added expense […]

Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.” Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers — and it doesn’t cost you another […]

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school decades ago, you wouldn’t want someone writing your copy who has been using the same old tactics and techniques since 1999. #8Ways your writing has fallen prey to #SEO copywriting myths. Click To Tweet In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers:   Image Source: Visual.ly Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated […]

The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing — which is down from 42% last year. Most marketers seem to think they are not completely ineffective — but rather, fall somewhere in the middle. As an experienced digital marketing firm, we’ve seen all manners of content — the good, the bad and the ugly. We’ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today’s post, we’ll take […]

In the early days, it’s natural to question what you’re doing and wonder, “Is anyone even reading our blog at all? Why bother?” Understanding why your B2B business should have its own blog and what your goals are is essential to keep building your brand’s presence online. Don’t be fooled: B2B business blogging is about so much more than how many comments your blog receives. Here are 8 reasons #B2B businesses should blog #8ways Click To Tweet 8 Distinct Goals for B2B Blogging 1. Tell a story. Blogs are not like advertisements. Your audience is looking for a good story. They also want something that is interesting to look at, so all your posts should be highly visual if you want shares. A business blog is a great place to tell the story behind your products and company culture, help people solve problems, or demonstrate how your company impacts the […]

  Every month, 25 million Facebook posts are shared. An astounding 500 million tweets go out each day. If your company’s articles, blogs, videos, interactive games, podcasts, or infographics happen to “go viral,” it can mean thousands of new visitors to your website and a corresponding increase in sales. People love sharing items that are funny, emotional, or opinionated. Not every piece of content can be a hit sensation, but creating share-worthy content is easier than you may think.   How to make your content go viral in 2017 – 8 steps: 1. Do it better. Look for content that has performed well in your industry using BuzzSumo. Identify gaps in their content and create your own post that rephrases what you’ve read — and adds more value to it as well. You can add value by: – Following a logical narrative with an introduction, body, and conclusion – Going into […]

According to a widely-cited Forrester Research report from 2008, most corporate blogs are “dull, drab, and don’t stimulate conversation.” Ouch! Furthermore, they found that two-thirds of corporate blogs hardly ever get comments, 70% stick strictly to business topics, and 56% just republish press releases or already public news! Many of the worst business blogs in 2008 have since cleaned up their acts in 2014. (Orbitz being one of them!) In today’s post, the Mod Girl team shares 8 tips for corporate content marketing success. 1. Content is not just “marketing.” It’s a valuable revenue stream. When we think of “publishers,” we think of newspapers, magazines, and book publishers. Yet, these days, any business can be a “publisher” even if it is not considered to be one’s central business. If you were to ask Hubspot “what they do,” they would tell you they “create software for business marketing.” Yet, they also publish e-books […]