As women, being able to meet another person’s gaze with confidence is one of the most important skills to develop, for both professional and personal lives. As humans are social animals, we can tell a lot about how someone is feeling just based on the way they make eye contact. Someone who isn’t afraid to meet another’s gaze is perceived as strong and capable, while those who shy away from eye contact are seen as submissive and nervous. Women are socially conditioned to make less eye contact than men, which can affect the power dynamics at the office and in personal relationships. The good news is that eye contact is actually a skill that can be practiced and improved upon! From Rory, below is a guide with tips and tricks for improving your level of eye contact.   Become a Mod Girl Marketing Blog Contributor If you’re interested in submitting a guest post […]

Despite the fact that women make up 47% of the workforce and are more likely to have earned a bachelor’s degree by age 29, gender equality in the workplace is still far from reality. At the current rate of progress, the global wage gap will still take 108 years to close. This is all in spite of the fact that companies who do invest in women see big returns, as companies who rank high in gender diversity are 15% more likely to outperform national industry medians. In honor of National Equality Day on August 26th, we’re taking a look into gender equality and the changes that need to be done to make women in the workforce equal to their male counterparts. National Equality Day commemorates the 1920 adoption of the Nineteenth Amendment, which prevented the US local and national governments from denying the right to vote based on gender. Now […]

Search engine optimization is one of the key components of a successful online business. By implementing the best SEO practices, you can optimize your website optimally for both search engines as well as users. From the search engine point of view, SEO makes the task of indexing a website easier for search engine robots, resulting in a faster and accurate index. This, in turn, helps drive more traffic to your site while improving the site’s ranking position in the SERPs. From a user perspective, SEO helps improve website performance, leading to enhanced user experience. But, search engine optimization can be tricky for newbies and beginners. This is because it consists of on-page and off-page techniques that are constantly evolving with each new Google update, and algorithm changes. If you are not aware of these latest updates & trends, then you are bound to make mistakes that could prove costly for […]

It’s not always easy coming up with new and interesting blog post topics. And, when it’s your job to churn out fresh, new content on a regular basis, it’s easy to get writers’ block. Fortunately, there are some exercises that you can do that can help get your wheels turning. Brainstorming sessions among your team can be highly productive — if done correctly. It can be dangerous walking into a brainstorming session without a plan. To get the creative juices flowing, here are a few ways to liven up your brainstorming sessions and improve your team’s output of ideas. If you need help streamlining your blog writing process, download our step by step guide for Better Blogs in Less Time. 1. Associative Brainstorming If you are stuck in a rut, associative brainstorming can help you and your team create some really interesting blog post ideas. To begin, have a few […]

For a writer, nothing’s worse than getting hung up on a blank slab of paper — staring at that blinking cursor, lacking fruitful words to share. Inertia. For a business, nothing’s worse than churning out a stream of superfluous content that has no real purpose for its intended reader. Quantity. Fortunately, there are many approaches to brainstorming excellent blog topics that your readers will find insightful. We’ve found that a simple comment, testimonial, email from a friend, or conversation we’ve had can be the “magic bean” for our best articles. Consider these eight methods of topic curation to burn the fires of inspiration. [clickToTweet tweet=”8 Quick and Easy Ways To Brainstorm #Blog Topic Ideas Your Audience Will Love” quote=”8 Quick and Easy Ways To Brainstorm Blog Topic Ideas Your Audience Will Love”]

Content creation is critical to any organization looking to thrive online. Our consultants find that mistakes are often made when content producers are in a rush or lack experience in marketing. We are fortunate to have a team of writers trained in SEO and marketing best practices, as well as journalism, so we have the best of all worlds! Part of the work we do is to help healthcare, tech and B2B industries tackle the finer points of content marketing to give their writing a larger reach. Not only will they attract greater search engine visibility that way, but they will gain more profitable leads and forge better relationships with existing customers as well. Here are eight steps to take once you have written a new blog post that will help you “make the magic happen” and drive results for your business… 8 Ways To Reach More People With Your Next Blog 1. […]

The fact that you’re reading this blog right now is proof that long-form content is not just for magazine subscribers and book readers. Though the Internet is characterized by a bombardment of messages, fast-loading pages and frenetic click-throughs, there is still a rightful place for longer pieces of content spanning 1,500 words or more. Long-form articles, blogs, whitepapers, eBooks and newsletters promise readers everything they need to know on a given topic all in one convenient place. Anyone can spew out a piddly 400 words of generalized garbage, but it takes a more skilled writer with a love for research and a better understanding of the topic to churn out thousands of words on a given subject. Of course, paying someone to spend the time and energy writing a really, really, really long piece of content naturally costs more. You may be wondering: “Is it truly worth the added expense […]

Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.” Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers — and it doesn’t cost you another […]

Like the medical field, the business of Search Engine Optimization requires constant vigilance to the latest techniques. Just as you wouldn’t want someone operating on you who hadn’t received any additional training since graduating from medical school decades ago, you wouldn’t want someone writing your copy who has been using the same old tactics and techniques since 1999. [Tweet “#8Ways your writing has fallen prey to #SEO copywriting myths.”] In the past, writers were trained in a host of tricks designed to capture search engine attention. The end result was poorly-written pages crammed with nonsensical keyword phrases, link farm pages and text that earned websites top positions but held no value for the reader. Consider this infographic on the history of SEO copywriting created by Express Writers:   Image Source: Search engine developers have gotten wise to many of the old-school tactics, but not every copywriter has updated his or […]

The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing — which is down from 42% last year. Most marketers seem to think they are not completely ineffective — but rather, fall somewhere in the middle. As an experienced digital marketing firm, we’ve seen all manners of content — the good, the bad and the ugly. We’ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?! In today’s post, we’ll take […]