Content creation is critical to any organization looking to thrive online. Our consultants find that mistakes are often made when content producers are in a rush or lack experience in marketing. We are fortunate to have a team of writers trained in SEO and marketing best practices, as well as journalism, so we have the best of all worlds! Part of the work we do is to help healthcare, tech and B2B industries tackle the finer points of content marketing to give their writing a larger reach. Not only will they attract greater search engine visibility that way, but they will gain more profitable leads and forge better relationships with existing customers as well. Here are eight steps to take once you have written a new blog post that will help you “make the magic happen” and drive results for your business… 8 Ways To Reach More People With Your Next Blog 1. […]

If your business has a blog up and running, then you’ll be happy to know you’re headed in the right direction. Each day, 128 million users are reading blogs on their laptops, desktops and  mobile devices. Furthermore, research shows that 3 out of 5 businesses who blog see an uptick in prospective customers, particularly in the 21 to 35 demographic. Check out this infographic for more compelling reasons your business should be blogging and continue reading to learn 8 vital tips for making your efforts a smashing success!   1. Develop an editorial calendar. It’s easy to get lost out there. Without a clear sense of direction, you may find it easier to abandon ship than to keep plowing through uncertain waters. Your first step should be keyword research to find out which search terms are likely to bring targeted traffic to your site. In Excel or on a Google […]