Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our clients have been and will be using in the coming year. Overall, it seems like B2B content marketers are improving their game and getting on the right track. How Are B2B Marketers Approaching Content In 2017? 1. Over half have content calendars. Six out of 10 B2B content marketers have written, organized editorial calendars, with content planned out in advance. The most effective marketers have a documented content strategy and a written plan for success, so this comes as no surprise. Part of what our consultants do is help businesses get organized using the latest planning software so there is a clear path forward for the year, while leaving a little bit of flexibility […]