In honor of its fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer’s Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network. The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is more essential today than ever. Why? Check out these statistics: With over 610 million members in over 200 countries and territories, more than 1 out of every 3 professionals worldwide is on LinkedIn. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn counts executives from nearly all […]

At Mod Girl Marketing, we’ve used buyer personas to guide our content and product creation for years. Buyer personas help you know exactly who your audience is so you can be more effective in your marketing efforts. And while not using or creating personas can be a mistake, the process of coming up with your customer personas can be a challenge, and as a result many entrepreneurs and marketers just skip this step entirely. But by failing to create valuable, data-backed buyer personas, you’ll lose valuable time and resources targeting clients who are a not good fit for your products or services. Wondering how buyer personas can help your lead generation? Register now for my next Mod Lead Gen Masterclass to learn how targeted lead generation on LinkedIn can help skyrocket your business! 7 Things Not to Do When Creating B2B Marketing Personas: 1. Making Assumptions About Your Buyer Personas […]

Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients – and prospective clients – will be happy to open your emails and click your links. But in order to get your message in front of them, you need a strategy to grow your B2B email marketing lists consistently. You probably already have a “Sign-Up for Our Newsletter!” form on your website – but that only gets you so far. There are actually countless ways you can step up your email list building to help you achieve more conversions and scale your business. Below are 10 unique ways to grow your B2B email marketing lists – and fast. Setting these up takes very little time and has a long-lasting impact. Want to learn how to leverage LinkedIn to attract more prospects to your email list? Grab your LinkedIn Profile Optimization Checklist now! 10 Ways to […]

San Diego, CA — (ReleaseWire) — 10/02/2017 –Mod Girl Marketing, a leading digital agency offering modern marketing consulting, has opened registration for its second Mod Masterclass: How to Land 5 – 8 New Leads Per Day Using LinkedIn. Founder and CEO Mandy McEwen first hosted this LinkedIn lead generation Masterclass in July, and it was full in under 7 minutes. Now she is back to share her proven lead generation strategy again. Note: Our Masterclasses on October 3rd and 5th have ended, but you can reserve your spot for our next Mod Lead Gen Masterclass now! Join us to learn how to land 5 – 8 new leads per DAY using LinkedIn. Click below to register.   Mandy McEwen has spent over a decade in digital marketing. She realized that she simply didn’t have the time to waste searching for prospective dream clients, so she began devising a system to […]

With over 500 million active members on LinkedIn, the professional social network can be a gold mine for B2B lead generation that turns into sales. The key to using LinkedIn to generate leads – without spending thousands of dollars on advertising – is to build a proven, repeatable process that attracts prospects and ultimately converts them. Want to learn my top lead generation marketing strategies on LinkedIn that are currently generating multiple dream leads per DAY for myself and my clients? Register for My Free, LIVE ‘5 – 8 Leads Per Day on LinkedIn’ Mod Masterclass! When you register for my free Lead Generation Masterclass at the link above, I’ll send you my LinkedIn Profile Optimization Checklist that will show you how to 10x your prospects by making simple tweaks. Many agencies struggle to find clients or end up working with clients who don’t fit their target market because they […]

  Conductor Spotlight recently asked 500 B2B marketers about their tactics and strategies for content marketing in 2017. We thought the results were worth sharing. Some of the findings were surprising, while others indicated best practices that many of our clients have been and will be using in the coming year. Overall, it seems like B2B content marketers are improving their game and getting on the right track. How Are B2B Marketers Approaching Content In 2017? 1. Over half have content calendars. Six out of 10 B2B content marketers have written, organized editorial calendars, with content planned out in advance. The most effective marketers have a documented content strategy and a written plan for success, so this comes as no surprise. Part of what our consultants do is help businesses get organized using the latest planning software so there is a clear path forward for the year, while leaving a little bit of flexibility […]