Even the most ambitious and experienced professionals agree that product development is no easy task. After you’ve done the market research and validated a new concept or solution, it’s scary to spend your budget on development before knowing how successful it will be. This is why Minimum Viable Products (MVPs) are so powerful, especially for startups. What is a Minimum Viable Product? An MVP is a pared-down version of your product designed to help you work out glitches, better understand customer needs, and further prove your concept.Popularized by Lean Startup author Eric Ries, MVPs have empowered countless teams to learn the most about their customers using the least amount of time, energy, and budget possible. MVPs vary considerably in degree of functionality, but the main objective is to build a product that has enough features to give you a full understanding of how customers behave. You have to include all […]

The age of today’s workforce is rapidly changing, as Baby Boomers, Gen X’ers, and Millennials are being joined by members of Generation Z. Though all of these different people with different backgrounds and perspectives can be great for collaboration and creativity, it can also cause tension and conflict in the workplace. Older and younger people often tend to misunderstand one another’s comments and intentions, so an off-hand remark can accidentally turn someone into your office enemy. In order to communicate well in the workplace, members of different generations need to understand where the other side is coming from. Take a look at the graphic from TurboTenant below to learn about the different values and work ethic styles for each major generation, along with general tips for communicating in the workplace.     Become a Mod Girl Marketing Blog Contributor If you’re interested in submitting a guest post for Mod Girl […]

As if lead generation wasn’t hard enough, you have to actually CONVERT the leads into paying clients.  So many agencies struggle with converting enough leads to paying clients. Sound familiar?  Why does this happen?  One of my RAS and Agency Authority Accelerator members recently asked me how to get their prospects to sign on the dotted line. So we reviewed his offerings and this is what I found… The reason most prospects do not sign up to work with you generally boils down to two things:           1. You are making it too complicated And a complicated buyer doesn’t say yes. They walk away. Stop adding 200 line items and 5 different package options. Keep it stupid simple – K.I.S.S. Simplicity wins the race every single time.  So stop overcomplicating it.           2. You let THEM take charge from the very first […]

It’s no secret that running a business can be challenging and that it at times results in entrepreneurial burnout. As an entrepreneur, everything can hinge on the decisions you make and the work you do every day, so it can seem necessary to burn the candle at both ends. But when there’s no time for rest, you’re bound to burn out. Taking some down time away from your work can ensure you stay confident in your work and motivated to achieve. Mastering the challenges that come along with managing a business isn’t something that will happen overnight. Every new stage of business brings its own challenges, and the possibility of burnout. Thankfully, there are a few key practices to keep in order to avoid entrepreneurial burnout. Don’t be afraid to ask for help. Whether you’re stumped on how to get your idea off the ground, or you’re not sure who your […]

Outsourcing Expert Nathan Hirsch Goes Live with Mandy McEwen in Mod Agency Insiders Facebook Group Watch this snippet of Mandy’s interview with Nathan Hirsch of FreeeUp above and get tips and tricks for hiring and finding the best freelance marketers for your business. If you are a digital agency owner, chances are at some point in your career you’ve had to do it all. Manage finances, oversee marketing campaigns and launch lead generation efforts to name a few. But the truth is, working this way is not sustainable and often leads to burnout. A better solution? Hiring quality, remote talent without ever leaving your home office and without a hefty payroll. Nathan Hirsch, outsourcing expert and co-founder of freelance platform FreeeUp, joined our founder and CEO Mandy McEwen inside our free Facebook group to share his tips and tricks on how to find and hire freelance marketers. Discover Nathan’s top 5 […]

As a new business owner, you get used to doing everything yourself. But as you begin to scale your business, that mindset can hinder your growth. You always end up losing money when you manage the day-to-day projects yourself because you can’t focus on the big-picture aspects of growing your actual agency. That’s why I turned to outsourcing. By leveraging outsourcing to scale your business, you can work on those big-picture tasks and stop worrying about the day-to-day activities that slow you down and drain your energy. Discover how I help startup agencies scale by leveraging strategic outsourcing in my free video training: Brandy Shares How Mod Outsource Masters Helped Her Scale Her Business With Mod Outsource Masters, Brandy discovered how you can leverage outsourcing to scale your agency. She began implementing the strategies and resources she gained from the program and quickly began to achieve her growth goals. Discover how […]

When it comes to Google AdWords™, you have lots of options to customize your promotions to reach your specific target market and attract more agency clients. But for many marketing entrepreneurs, Google AdWords can be a bit intimidating – and many struggle to see results because they don’t understand how to make the ads work for them. That’s why I was excited to have paid advertising expert Charles Kirkland join me for a Facebook Live training and Q&A video, available exclusively to members of Mod Agency Insiders. Check out a snippet of our video below, and join Mod Agency Insiders now to watch the full training and access the Google AdWords presentation Charles created just for our members. Join my free Facebook community for marketing entrepreneurs today! Attract More Agency Clients With Google AdWords Watch a snippet of my latest Facebook Live with paid advertising expert Charles Kirkland below to discover how […]

Landing a high-paying SEO client for your digital agency can be a challenge. I often see agency owners charging too little for their services, or trying to target an extremely broad niche (and then failing to generate any actual leads as a result!) That’s why I teamed up with SEO expert and founder of the digital agency Superstar SEO Chris M. Walker for an “Ask Me Anything” Facebook Live inside his free Facebook community, also called Superstar SEO. You can watch our full Facebook Live below to catch all of our tips on how to get high-paying SEO clients. And if you want even more marketing tips from me, be sure to subscribe to my blog for weekly updates on everything from SEO to lead generation to outsourcing. Subscribe to my blog today! Discover How to Get More SEO Clients In Our Facebook Live Replay During our Facebook Live interview, Chris […]

A good client onboarding process is essential when it comes to growing a successful business. However, many entrepreneurs tend to ignore this important operational task. As a creative entrepreneur, client onboarding isn’t my favorite thing to spend time on, and I’m guilty of forgoing a formal process for it for years when I first started Mod Girl Marketing. However, I quickly realized that I was wasting time and my business was losing money by lacking this process. According to management consultant (and client onboarding pro) Karl Sakas, “Agencies struggle with client onboarding because it’s a transition point. You might have a sales process and a client delivery process, but you often don’t have a system to ensure a smooth hand-off: a client onboarding process.” This is a problem I faced at the beginning and one I see many marketing entrepreneurs struggle with today. So I invited Karl to join me […]

I’ve said it before: Linkedin is the best way to generate leads for B2B businesses. At 500 million users and growing, it is the social media site that boasts the largest network of business professionals. But don’t just take my word for it: 79% of marketers agree that LinkedIn is an effective source for generating B2B leads. But which LinkedIn features should you use for the biggest impact? As with other social networking sites, there are a lot of available features that allow you to promote yourself and your business on the site. That said, with new updates being added to LinkedIn all the time, what worked last year won’t necessarily work this year. It’s important to continue to adjust your strategy as LinkedIn unveils new updates to make sure your efforts pay off. To start, check out my top 6 LinkedIn features that will help you grow your business […]