While the craft of creating a good video ad is definitely a form of art, you might be surprised to know that there is a method to the madness. By now we’ve seen enough video marketing experiments and run enough tests to confidently conclude what works and what does not. Instead of keeping the formula to ourselves, we decided to share the 6 cardinal rules of creating winning videos so you can get a head start when creating video ads for your business. To illustrate the process, we will use examples from a fictitious business looking to create a fictitious promo video for a fictitious audience. The lesson, however, is anything but fiction. Step 1: Set a clear goal The first step in the creation process is setting an explicit goal. To avoid convoluting your message and confusing your viewers, it’s SUPER important that each video only has a single goal. […]

With 75% of people judging your credibility based on how your website looks, good web design isn’t optional; it’s a necessity. Your website design helps set your site apart from others and serves as an important aspect of your company’s branding, and if you’re not keeping up with the latest web design trends in 2019, your site will quickly begin to look outdated. Web design trends in 2019 can be applied to many forms of design beyond just your website, such as graphics for your social media accounts, as all social media platforms become increasingly media-heavy. And although tools like Canva and Animoto allow you to create images and videos quickly and easily, if you don’t have someone on your team who specializes in graphic design, you might want to consider outsourcing the work to a freelancer or white label agency. Discover the 3 secrets to successful outsourcing in my free training video […]

The world of online marketing has come a long way since it began, and as a result, digital marketing trends change year-to-year as well. With new tools, evolving social media platforms, and changing client preferences, what worked last year will not necessarily work next year. To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly. [clickToTweet tweet=”To achieve the biggest impact, #marketers must stay current with the latest #digitalmarketing trends & adapt their strategies accordingly.” quote=”To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly.” theme=”style3″] Here at Mod Girl Marketing, we’ve been watching several trends set to grow even bigger in 2018. From live video to a new approach to SEO, we have begun experimenting with the following 5 digital marketing trends for ourselves and for our clients. In 2018, we […]

94% of Chief Marketing Officers believe Analytics will help them reach their goals, however, adoption has been sluggish. In fact, only 15-20% of companies use data and Google Analytics to drive marketing and business decision-making. Tracking important website KPIs will help you determine your website’s performance. Not only will these metrics help you optimize your website, but they will also help you convert your visitors into customers. Measuring your website’s performance can be a bit tricky. Since there are so many different metrics to look at, identifying the most important website KPIs can be difficult. Furthermore, you’ll want to understand exactly what you are measuring, why you are measuring it, and what actionable steps you can take to improve your website’s performance and give users a better overall experience. In this article, we discuss the top eight key performance indicators to track on your website and how you can use […]

As a small business owner, you wear many different hats. You have to oversee every facet of your business, which can get a bit overwhelming. Arguably, one of the most important aspects of your business is your website. Your website is the face of your business and an effective tool for generating leads. It will help consumers discover your products and services, philosophy, and vision. A poorly designed website can result in a number of negative consequences, the most negative being a lack of business and sales. In fact, your website can actually make the difference between your customers converting and moving forward or seeking alternatives, like reaching out to your competition. With your website carrying so much importance, the mere thought of building a new website or re-designing your existing one can be intimidating. In addition to design considerations there are content needs and technical aspects that need to […]

One of the most common misconceptions about marketing automation is that the hard part is finding a vendor, but once the software is purchased, you can pretty much set it up and let it run itself. The truth is, the name “automation” is a bit of a misnomer. Like the early “self-driving car” prototypes, marketing automation will save you a tremendous amount of work, but you still need to have someone commanding the wheel to correct your course every now and then or prevent major marketing fails. Here are eight real world automation fails to look out for… Marketing Automation Fail #1: There Are No Clear Objectives Clear objectives are an important part of any marketing strategy, but when it comes to marketing automation, setting clear and decisive goals is crucial. Clear objectives will guide you when it comes to establishing, maintaining and improving your campaign over time. These goals will […]

At a rock concert, there is always “that one guy.” He’s got to be front-and-center for the duration of the show, no matter how many times the mosh-pit churns him out. He shouts all the lyrics and wears a t-shirt with the name of the band on it. He is first to sign up for notification of new CD releases. When band members look up and see such a hardcore fan, they may imagine they’re playing just for that one guy. As long as he is happy, they know they’re doing something right. By the same token, a “buyer persona” in marketing is a profile of your ideal customer, based on market research. Whenever you write a blog, design a promotion or create an ad, you want to keep an image of your company’s “super fan” in mind. Here’s why: 8 Ways Buyer Personas Enhance the Customer Experience & Your Business […]

We don’t have a crystal ball, but we do have over a decade of experience in digital marketing and an obsession with reading about the latest technologies, tools and trends the marketing sphere has to offer. This year, we’ve made a lot of great things happen for clients old and new. You’ll see a lot of ho-hum advice about how you have to “optimize for mobile” or “focus on content marketing” or “track big data” — but we find these suggestions to be tired and, quite frankly, beaten to death over the years. These aren’t the only marketing trends you will see in 2016 but are the ones that will give you the best results. 8 Marketing Trends For 2016 1. Live marketing will take center stage. At least one form of live marketing should be in your arsenal come 2016. With the debut of exciting channels like SnapChat, Periscope, Meerkat and […]

Forrester Research analysts speculate that U.S. online retail sales will grow 57% by 2018 and that the web will account for 11% of all retail sales. Even more impressive is the predicted $1.13 trillion online B2B eCommerce forecasted for 2020. In fact, it’s believed that the percentage of people making more than half their business purchases online will grow from a third to more than 50%. Much of this online business growth will be facilitated by optimizing for mobile and tablet traffic, improving last-minute shipping capabilities, and pricing goods and services competitively. It’s an exciting time to manage a company’s online presence! However, fast growth isn’t always a good thing if you’re unprepared. Having a fast, optimized website is crucial to your success. That’s the easy part of growing a business online, though. The number of online business growth tactics is vast. As RJ Metrics explains, there are TONS of steps you can take […]

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]