For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social media trends, which means what’s most effective and who maintains their platform can change.   That’s why it’s important to keep your finger on the pulse and understand what’s most effective for influencer marketing now and how you can best leverage that to grow your business. Before you invest money into influencer marketing, make sure you have a good idea of your goals, define what types of influencers you want to work with, and have a plan for your brand. To help you start this year off on the right foot, we’ve put together some solid advice for brands that want to use influencers in their 2021 marketing strategy.  […]

Though content marketing is certainly here to stay, all digital marketers are aware that content marketing trends change over time – and they change fast! What worked a few years ago might not work today, and what you plan today might not generate results tomorrow. Companies that adopt content marketing for their brand achieve 6X greater conversion rates than those who have yet to begin leveraging it in their digital marketing strategy, and with good reason. Content marketing is all about creating valuable resources that target your dream clients, helping them and building a relationship with them. And once you’ve established that relationship, it’s easier to convert your leads into paying clients. Content marketing is cost-effective, too: it costs 62% less than outbound marketing, all while generating 300X more leads. But with so many forms of content out there, from videos to blog posts to eBooks, it’s hard to know where […]

As digital marketers, we’ve been conditioned to believe that we HAVE to be active on every social media platform. But at the end of the day, that’s NOT what’s going to scale your business. And when it comes to time management for entrepreneurs, social media can suck up a lot of your precious time – and it isn’t always worth it. Entrepreneurs need to consider 2 things: 1) how much time are you currently spending on social media? and 2) are your social media efforts really helping you grow your business? How to Market Your Digital Agency in Less Time Check out the video snippet from one of our weekly Facebook Live training sessions in Remote Agency Society below: Time Management for Entrepreneurs There are countless entrepreneurs out there who are killing it – without ANY real social media presence. And when you think about it, would you rather spend […]

The world of online marketing has come a long way since it began, and as a result, digital marketing trends change year-to-year as well. With new tools, evolving social media platforms, and changing client preferences, what worked last year will not necessarily work next year. To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly. [clickToTweet tweet=”To achieve the biggest impact, #marketers must stay current with the latest #digitalmarketing trends & adapt their strategies accordingly.” quote=”To achieve the biggest impact, marketers must stay current with the latest digital marketing trends and adapt their strategies accordingly.” theme=”style3″] Here at Mod Girl Marketing, we’ve been watching several trends set to grow even bigger in 2018. From live video to a new approach to SEO, we have begun experimenting with the following 5 digital marketing trends for ourselves and for our clients. In 2018, we […]

In the past few years, influencer marketing has been a hot topic in the marketing world — for good reason! Word of mouth and influencer marketing is an incredibly powerful tactic for marketers since consumers are much more likely to trust recommendations from a third party than a brand itself. Not only can you reach a new audience and build brand credibility, utilizing influencers can help your search rankings, too! By using social media, you can build a network of influencers who will provide your product the positive word of mouth it needs to stand out among the competition. If you haven’t considered an influencer campaign yet, here are some stats to consider: – Word-of-mouth directly influences 50% of purchase decisions – Influencer Marketing is considered an effective marketing channel according to 69% of marketers who’ve used it. – 93% of marketers found influencer marketing to be an effective channel for […]

  8 Ways To Find More Buying Customers On Twitter 1. Start with a strong profile. First impressions are everything — in person and on social media. Your profile should clearly list your products, services and qualifications. At-a-glance, users should see your physical location (if applicable) and a link to your website. Make sure the “type of business” listed accurately reflects your core offerings. Use the “pin” function to place a tweet at the top of your profile that highlights a special offer you’d like to promote, be it a free eBook, relevant case study, product sale or demo trial. Include eye-catching, professional photos that reflect your offerings and/or corporate culture. 2. Search prospect bios. Once your site looks presentable, you can discover potential buyers who have defined themselves by keywords or geographic location. ManageFlitter is a good tool to help you accomplish this task. Once you discover relevant profiles, you […]

Social media site creators like Mark Zuckerberg want you to believe their networks have everything you need to market your business, including built-in analytics and contest planning capabilities. Yet, any savvy marketer knows that these bare bones tools may be fine for the masses, but there are always more powerful platforms out there — if you’re willing to pay. Wishpond is by far our favorite platform, so we’ll review that and give you a brief rundown of other alternatives to help you orchestrate your next promotion across channels.   Our Pick For Social Media Contest Apps: Wishpond When it comes down to customer service, cost and features — Wishpond is, by far, our personal favorite. “They have nice landing pages and better quality than other builders I’ve used,” says Mod Girl digital marketing consultant, Natalie Boyd. The tutorials make the platform beginner-friendly, although the menus are intuitive enough to stumble through on your own as […]

Modern marketers understand full well that they need a successful content marketing strategy for online lead generation. In the days before there were millions of blogs on the internet, it may have been enough simply to have a blog and update it regularly. Today, at least 40 percent of businesses have their own blog. Beyond that, there are many more mediums to choose from — not just video, but live video, not to mention multiple photography-heavy sites like Pinterest and Instagram. To put it bluntly: in this competitive environment, it’s not enough to create great content; you have to know how to promote that content as well. Here are a few strategies our consultants may recommend for you, depending on your business goals, industry and target market. Influencer Marketing The nineties’ term for influencer marketing was “cross-promotional marketing,” but it’s all the same. The basic idea is that two entities trade exposure to their contact lists for mutual […]

It’s easy to get a Twitter chat going. You just let a bunch of your fans know when you’ll be online and what the designated hashtag will be and then hop in to moderate. The basic gist is to conduct a Q&A session where you provide valuable, meaningful assistance to customers (rather than spending this hour hard-selling). Of course, there are many finer points to holding a successful meeting, not to mention many helpful tools that make the chat easier to facilitate — as Bufferapp discusses in their step-by-step guide. If you’re still on the fence as to whether or not you should bother with Twitter chats, consider these eight benefits for your business. 8 Ways Twitter Chat Will Build Your Brand 1. Twitter Chat humanizes your business. When you create a Twitter Chat, you can include the community manager’s Twitter handle in your brand’s Twitter bio, so participants can […]

When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope was a dynamic environment, allowing live broadcasts where viewers could comment, ask questions and join in the dialogue in real-time. Viewers send hearts as a form of “virtual applause” and creators receive “push notifications” as new viewers join, which is the equivalent of watching more people walk into the room and sit down for a presentation. The big question, of course, is: SO WHAT? After all, live streaming is nothing new; it’s been around for the better part of a decade. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part […]