For years, brands large and small have been benefiting from influencer marketing, but with a lot of speculation about how influences will continue to evolve, you might be wondering what 2021 holds. Influencer marketing isn’t new, but it is susceptible to social media trends, which means what’s most effective and who maintains their platform can change.   That’s why it’s important to keep your finger on the pulse and understand what’s most effective for influencer marketing now and how you can best leverage that to grow your business. Before you invest money into influencer marketing, make sure you have a good idea of your goals, define what types of influencers you want to work with, and have a plan for your brand. To help you start this year off on the right foot, we’ve put together some solid advice for brands that want to use influencers in their 2021 marketing strategy.  […]

I didn’t know I was creating a “personal brand.” I was simply doing what was necessary if I wanted to write my own checks. Sink or swim. So I swam. Upstream, sideways, and sometimes backward, but as long as I kept swimming, I knew I’d make it. Show them you know your stuff. Show them you genuinely care. Show them your passion and ambition. Show them you can get results. Show them you are DIFFERENT. They will see it and they won’t have a choice but to believe you and hire you. Because you ARE the best. And they NEED you. 👆 That’s what I told myself 11 years ago when I was unknowingly building my “personal brand” and Mod Girl’s brand. You see, that’s really all building a personal brand is – showing the world what you’re made of, what you can do for them, and why you do […]

Press releases aren’t what they used to be. Marketers can’t view them as a vehicle to “get picked up by the Wall Street Journal” and solicit coverage by other mainstream journalists anymore. Social media, direct engagement and curation tools have largely replaced the press release in this avenue. Yet, that doesn’t mean you should turn your back on the press release distribution altogether. There are still many benefits, as Daryl Willcox, chairman of DWPub, told eConsultancy. He explained that “social media pick-up” and “direct to consumer communications” function well “as part of a concerted, long-term PR or content marketing campaign.” Press releases will always have a place in certain complex industries — like finance and biomedical tech. These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four […]

Modern marketing has lost its way. In recent years, the spotlight has focused on which new tools and technologies will yield business success. Executives are scrambling to find the latest automation software that will solve all their problems and deliver sales. Michael Karg, CEO of Razorfish, contends that “intelligence, rather than image” will shape the future of marketing. We would argue that the collection of data and technology makes a business more efficient, but doesn’t necessarily make the brand more likable to consumers and prospective clients. Data gathering is a tactic, not a strategy. Strategically, businesses still need to be asking themselves, “How does our image align with our core competencies and values? What do our customers expect to see from us? How can we convey professionalism through design?” Aesthetic considerations and web copy wording used to be the primary focus, but is now overlooked in pursuit of analytics, tech solutions and automation. Looks […]