94% of Chief Marketing Officers believe Analytics will help them reach their goals, however, adoption has been sluggish. In fact, only 15-20% of companies use data and Google Analytics to drive marketing and business decision-making. Tracking important website KPIs will help you determine your website’s performance. Not only will these metrics help you optimize your website, but they will also help you convert your visitors into customers. Measuring your website’s performance can be a bit tricky. Since there are so many different metrics to look at, identifying the most important website KPIs can be difficult. Furthermore, you’ll want to understand exactly what you are measuring, why you are measuring it, and what actionable steps you can take to improve your website’s performance and give users a better overall experience. In this article, we discuss the top eight key performance indicators to track on your website and how you can use […]

Mod Girl Marketing consultants employ a number of strategies to fuel our clients’ success online, but content marketing has always been the most tested, tried and true component of our lead-generating machine. Through content, a brand develops and bares its soul, influences and mobilizes its customer base, attracts and cements loyalty. Successful content not only connects brands with new prospects, but keeps the company at the forefront of existing customers’ minds and moves people from general awareness to purchase-ready. [clickToTweet tweet=”Successful #content connects #brands with new prospects & keeps the company top-of-mind with existing customers.” quote=”Successful content connects brands with new prospects & keeps the company top-of-mind with existing customers.” theme=”style3″] Of course, it’s not enough to sit down, write, and click “publish.” That stab-in-the-dark can only take you so far, even if you are consistent with your posting and genius in your topic curation. To generate profitable leads and see […]

Website performance matters now more than ever. Research shows the average online shoppers anticipate a 2-second-or-less page loading time (compared to 4 seconds in 2006). After three seconds, 40% of visitors will abandon your site if they don’t find the information they need. Worse yet, just a one-second delay in loading time reduces conversions 7%, so for a $100,000/day eCommerce site, that one second costs your company $2.5 million in lost revenues each year. Of course, IT issues like page load time aren’t the only reason your website may not be performing to your satisfaction. Fundamental problems with content and overall design are also often to blame. This 8-point checklist will help you diagnose and fix some common issues affecting website performance. 8 Ways To Boost Your Website’s Performance 1. Attract more search engine traffic. What good is having the best website ever if it’s not optimized for people to find […]