Updated September 6, 2018. If you send email for your business, then you’ve likely spent time attempting to increase email open rates. But it’s not always as simple as changing a subject line or moving a CTA. The challenge of trying to increase email open rates can be frustrating, but the statistics show that it is worth the effort: – Three-quarters of companies agree that email offers “excellent” to “good” ROI – About 49% of businesses use some form of email automation – 86% of professionals prefer to use email when communicating for business purposes – Active email accounts are expected to hit 5.6 billion by 2019 A “good” open rate and click-through rate for your email marketing campaign is relative, of course. Below you’ll see some of the industry averages so you can compare how your emails are performing: Image Source Now that you have some idea of how you’re […]

On May 25, 2018 GDPR went into full effect – so what exactly does that mean for digital agencies? For starters, it means you are responsible for safeguarding the data of your audience, from potential leads who sign-up to get notified when you publish a new blog to your customers. As a digital agency owner, it’s important for you to make sure you’re fully compliant with all of the latest privacy and security requirements from around the world. The internet allows us to interact with anyone, but that means we have the responsibility to stay up-to-date with the compliance requirements beyond just our own country. Discover what GDPR means for digital agencies in this snippet of a live training video I hosted with compliance expert John “The Agile Monk” Fisher below. What GDPR Means for Digital Agencies The General Data Protection Regulation (GDPR) officially went into effect on Friday, May […]

Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients – and prospective clients – will be happy to open your emails and click your links. But in order to get your message in front of them, you need a strategy to grow your B2B email marketing lists consistently. You probably already have a “Sign-Up for Our Newsletter!” form on your website – but that only gets you so far. There are countless other ways you can grow your email database. And with more targeted sales leads receiving your email marketing campaigns, you’ll be able to achieve more conversions and scale your business. Below are 10 unique ways to grow your B2B email marketing lists – and fast. Setting these up takes very little time and has a long-lasting impact. Want to learn how to leverage LinkedIn to attract more prospects to your email list? […]

Email is one of the most cost-effective ways to market to current and prospective customers. Yet, personalized emails give businesses even better bang for their buck. According to Experian, personalized emails deliver six times higher transaction rates than non-personalized emails. Furthermore, Aberdeen found that personalized emails improve conversion rates by 10 percent. The Direct Marketing Association (UK) goes so far as to say that segmented, targeted and personalized emails generate 58 percent of total business revenue! The value of personalized emails is clear, but 70 percent of businesses fall short, which goes to show it’s a lot harder to implement than one would think. At one time, “email personalization” just meant inserting your name into the email subject line and header. Next, smart shopping engines enabled sites like Amazon to make intelligent upsell recommendations based on purchase history. (In fact, more than a third of Amazon purchases come from their personalized suggestions nowadays!) Customer Relationship Management software […]

Marketing automation is a crucial need. Business owners understand that marketing automation is the key to improving lead management and company growth. They know that software will help with email marketing, lead tracking, drip campaigns and sales follow-up. Yet, where to get started and how to ameliorate the dreaded learning curve is something that many smart executives struggle with. A recent survey by Gartner’s Software Advice found that nearly half of small businesses still rely on manual data entry for their online marketing, but 98% are now shopping for marketing automation software. Many of the large, competitive businesses Mod Girl Marketing works with are already using marketing automation software by top firms like SaS, HubSpot, InfusionSoft, Salesforce, Marketo and Act-On, but are still learning how to get the most from these programs, particularly when it comes to lead generation. As you well know, modern marketing has evolved and targeted traffic is the key […]