by Mandy McEwen | Dec 13, 2018 | Healthcare Marketing, Marketing Automation
At Mod Girl, we field a number of requests from successful healthcare professionals who have great offline success, but online efforts that fall short of their expectations. They have heard about using healthcare email marketing with automation software to put some of...
by Mandy McEwen | Nov 9, 2017 | Marketing Automation, Mod Agency
eMarketer reports that 1.4 billion people interacted with a mobile phone messaging app in 2015. Though originally all communication was done manually, and often between friends, businesses are increasingly taking advantage of the opportunity to respond to customers...
by Mandy McEwen | Jul 27, 2017 | Marketing Automation
“Marketing automation” is a bit of a misnomer. There is no such thing as a truly “automated”, hands-off approach to internet marketing. Rather, marketing automation software is designed to semi-automate many aspects of a marketer’s day-to-day tasks and free up more...
by Mandy McEwen | Jan 26, 2017 | Marketing Automation, Online Marketing
One of the most common misconceptions about marketing automation is that the hard part is finding a vendor, but once the software is purchased, you can pretty much set it up and let it run itself. The truth is, the name “automation” is a bit of a misnomer....
by Mandy McEwen | Apr 7, 2016 | Marketing Automation
As of 2016, 49% of companies are using marketing automation software. This tells us two things: first, that those companies who do use marketing automation can still count it as a competitive advantage; and second, that confusion over platform offerings and...
by Mandy McEwen | Sep 3, 2015 | Marketing Automation
Marketing Automation Software is still an extremely competitive market. Though there are a few big names out there, dozens of players are still grappling to capture market share. That’s why one of the most common questions for digital consultants is:...
