During the 2013 holiday season, retailers saw a 39% increase in traffic to their sites from Facebook referrals. Furthermore, 65% of shoppers said they used social media websites for gift ideas last year. Facebook is the preferred medium of choice for marketers, with 92% putting the bulk of their holiday marketing efforts on the popular site. Here are eight tips for your brand to get the most out of the 2014 shopping season.   1. Know what you want. Clear, concise goals are the essential launching point of every advertising campaign — offline or online. Sure, you want attention and brand exposure. You want people to click on your links and read your blogs. You want people to “like” and share your content. But ultimately, you are looking for sales, right? Decide on a percentage or dollar value you’d like to see, and monitor your progress. 2. Measure achievements. In addition to […]