The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013. A whopping 87 percent of marketers said they planned to improve their online content in the coming years, and many planned to outsource the job to a third-party content agency. Marketing Land says that 25 percent of companies outsource content to another company currently, but trends suggest this number is on the rise. Many businesses resist hiring professional bloggers as long as possible, fearing the cost, but we’ve got 8 reasons why it’s time to turn this aspect of your business over to the pros. 1. Get another opinion on your company. It can be easy to get caught up in a bubble. Sure, all your products and services sound nifty to YOU. But what does the average consumer think? A brilliant writer may be able to get to the real value […]

If your business has a blog up and running, then you’ll be happy to know you’re headed in the right direction. Each day, 128 million users are reading blogs on their laptops, desktops and  mobile devices. Furthermore, research shows that 3 out of 5 businesses who blog see an uptick in prospective customers, particularly in the 21 to 35 demographic. Check out this infographic for more compelling reasons your business should be blogging and continue reading to learn 8 vital tips for making your efforts a smashing success!   1. Develop an editorial calendar. It’s easy to get lost out there. Without a clear sense of direction, you may find it easier to abandon ship than to keep plowing through uncertain waters. Your first step should be keyword research to find out which search terms are likely to bring targeted traffic to your site. In Excel or on a Google […]