Never start a new marketing campaign without a dedicated landing page. Landing pages are an essential marketing tool that helps you “warm up” and convert readers into buyers. You can create landing pages for downloads of reports, whitepapers, ebooks, newsletters and podcasts. You can create landing pages to subscribe to your blog, register for a webinar, request a consultation, or purchase a special offer. Unlike your homepage, a landing page is designed specifically with a single objective in mind, so it makes analytics reporting and testing a much easier task. There should also be no navigation or extraneous links included on the page — but, rather, a single easy action for visitors to take. Ideally, landing pages can be created quickly, tested and altered easily if need be to improve the efficiency of your conversions. [Tweet “”Never start a new #marketing campaign without a dedicated #landingpage.””] 1. LeadPages Who It’s For: Beginners […]