When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope was a dynamic environment, allowing live broadcasts where viewers could comment, ask questions and join in the dialogue in real-time. Viewers send hearts as a form of “virtual applause” and creators receive “push notifications” as new viewers join, which is the equivalent of watching more people walk into the room and sit down for a presentation. The big question, of course, is: SO WHAT? After all, live streaming is nothing new; it’s been around for the better part of a decade. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part […]