At a rock concert, there is always “that one guy.” He’s got to be front-and-center for the duration of the show, no matter how many times the mosh-pit churns him out. He shouts all the lyrics and wears a t-shirt with the name of the band on it. He is first to sign up for notification of new CD releases. When band members look up and see such a hardcore fan, they may imagine they’re playing just for that one guy. As long as he is happy, they know they’re doing something right. By the same token, a “buyer persona” in marketing is a profile of your ideal customer, based on market research. Whenever you write a blog, design a promotion or create an ad, you want to keep an image of your company’s “super fan” in mind. Here’s why: 8 Ways Buyer Personas Enhance the Customer Experience & Your Business […]