Before we launch into repurposing tactics, let’s get a few things straight. First, repurposing content is not lazy writing; it’s smart marketing! Not only are you lowering content costs and production time, but you’re also cross-promoting different types of content across multiple channels to reach new audiences and capitalizing / expanding upon hot topics that your audience wants to read about in greater depth. As Marketing Genius Seth Godin points out: “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles.” Secondly, repurposing content is not a practice reserved for small, cash-strapped brands only. Sure, in some cases, you can get more mileage out of your blog by taking a couple minutes to re-post on social media or blast the message out to your email subscribers — and it doesn’t cost you another […]