SEO marketing and content go hand-in-hand when it comes to building a successful content marketing strategy. What is SEO marketing? Put plainly, it is any marketing you do in order to increase your search engine rankings and drive traffic to your site. But it requires a fine balance of writing for machines and writing for your prospective clients. On one hand, you have to create a technical structure for your content that satisfies search engine standards for ranking. On the other hand, content must be readable for your intended audience. If you want actual conversions, you have to consider your target marketing strategy, and write for your readers — your human readers. SEO marketing has to take all of these things into consideration, but there’s another important element that many marketers fail to plan for properly — the marketing sales funnel. You should be creating content for each stage of […]