Recently Facebook revealed a month-long error in their reach and engagement metrics. Our team at Mod Girl Marketing noticed this a few weeks back as several of our clients’ Facebook posts revealed a very low reach but high number of likes. We assumed something was off with the FB system and we were right. Given this recent finding and the buzz around Facebook Pages and the lack of reach without investing advertising dollars, we decided to put together the top 8 ways Facebook Pages can improve their engagement without spending money.   Social Media Speaker Michael Leander defines positive Facebook engagement as anything “above 1%.” Average engagement ranges from 0.5 to 0.99% and anything below 0.5% requires intervention. To calculate your engagement rate, you’ll want to consider: Of course, each industry differs in the level of engagement attainable. People are much more likely to interact with posts about vacationing at […]

It’s easy to get a social media page rolling, especially if you have the time and desire to give it your all. Yet, you’ll soon find that a pretty placeholder is not enough to achieve your business goals and make the investment worth your while. The true measure of social media success is what the experts call “engagement.” In other words: how many fans of your page are liking, commenting and sharing your social media content? The more people perform these activities, the more your brand will come up in their news feeds and the news feeds of their friends to extend your company’s reach. This is word-of-mouth advertising at its finest. We find this to be an ongoing challenge too — especially when you’re in a “dry” industry like insurance, parts manufacturing, finance or marketing where people may not be as excited about sharing your news as they would be on Starbucks’ page or […]