It’s easy to get a Twitter chat going. You just let a bunch of your fans know when you’ll be online and what the designated hashtag will be and then hop in to moderate. The basic gist is to conduct a Q&A session where you provide valuable, meaningful assistance to customers (rather than spending this hour hard-selling). Of course, there are many finer points to holding a successful meeting, not to mention many helpful tools that make the chat easier to facilitate — as Bufferapp discusses in their step-by-step guide. If you’re still on the fence as to whether or not you should bother with Twitter chats, consider these eight benefits for your business. 8 Ways Twitter Chat Will Build Your Brand 1. Twitter Chat humanizes your business. When you create a Twitter Chat, you can include the community manager’s Twitter handle in your brand’s Twitter bio, so participants can […]